To explore the possibilities of next-generation smartphone photography and videography and to improve their brand image as a top second largest smartphone manufacturer, Huawei Consumer Business Group (CBG) launched its Next-Image Awards program in partnership with New York’s International Center of Photography (ICP). Along with the launch of annual competition, Huawei and ICP signed an MOU for longterm collaboration.

Any Huawei user from around the world can participate by uploading their photos to the official website. Entries are open until the November, and the awards will be announced on December 19th. The grand champion will be awarded to $20,000 and their works will be exhibited at ICP.

“These days, people are using their smartphone to take photos. I support more ideas to come out using this future medium,” Mark Lubell, Executive Director of the ICP told TechNode. He explained that one of the courses in ICP accepts students only carrying their mobile phones.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com