Apple’s September event is always a big one that attracts the world’s attention—especially those from the world’s largest smartphone market: China. However, the high price tag this time may come as the main hurdle for the smartphone giant to pump its market share in China.

Apple just announced its latest lineup of smartphones. The new iPhone X is priced at RMB 8,388 (roughly $1,284) and RMB 9,688 ($1,483) in China, much pricier than those in the United States where it goes for $999 and $1,149. That’s almost double the average monthly salary of China.

Local media in China are reporting that the new iPhone lineup comes with no surprise other than the Face ID and the high price tag. Meanwhile, the iPhone 8 also doesn’t show much innovation compared to the iPhone 7, local media reports.

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Timmy Shen

Timmy Shen is a technology reporter based in Beijing. He's passionate about photography, education, food and all things tech. Send tips and feedback to timmyshen@technode.com or follow him on twitter at...