Like Tencent, Alibaba has an ambition in seizing Chinese people’s leisure time.

On September 19, Alibaba’s Digital Media and Entertainment Group (阿里巴巴文化娱乐集团) announced the founding of its live entertainment business group (阿里文娱现场娱乐事业群) to step up in ticketing, content creation, and live experience. The three roles will be assumed by Damai, MaiLive, and Maizuo respectively. Damai is one of China’s largest event ticketing platforms and was fully acquired by Alibaba this March. MaiLive and Maizuo will work on supporting content partners and leveraging Alibaba’s data capability for offline shows.

The live show business is one piece to the entertainment empire Alibaba is trying to build that will help the titan go beyond e-commerce. The transition started around 2014 with a series of acquisitions including mobile browser UCWeb, music streaming platform Xiami, video streaming portal Youku Tudou, and Daimai. The giant’s movie affiliate Alibaba Pictures, which is listed on the Hong Kong Stock Exchange, has formed a strategic partnership with Amblin Partners, the Hollywood content company led by Steven Spielberg.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.