For a foreigner first entering Chinese websites, or a Chinese app, the first experience can be pretty overwhelming. Taobao, 58.com and Dazhong Dianping provide so many buttons of categories and promotions on one page, as Chinese people prefer this user interface. It’s not only the design of the Chinese app or website, but also workflow and working style of Chinese designers and tools, platforms that they use creates the difference. For foreign startups looking to find Chinese designers, they should first understand these differences before they scan job applicant’s skill sets.

According to the 2015 London Consulting Report, there are 17 million designers in China. Along with the rise of China’s app, website, and digital products, product designers have been increasing steadily in the market, and now accounts for about 30% of the entire designer workforce. The report says product designer is the most promising sector in design.

To assist these increasing designers to develop apps, prototyping tools (原型工具) help startups to design but also manage different versions. We interviewed the CEO of Chinese prototyping tool Mockingbot, Zhang Yuanyi to discuss the difference between Chinese designers and overseas designers.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com