Along with China’s exponential consumption upgrade, local e-commerce giants are racing to the luxury sector. Online retailer JD today announced the launch of its first-ever online marketplace for luxury products called Toplife.
The platform allows brands to sell directly to consumers through an end-to-end luxury e-commerce ecosystem that incorporates online stores, premium customer service and delivery, marketing and branding expertise, and specialized warehousing and inventory. JD Luxury Express, the white-glove delivery service that currently operates in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, will be made available to a section of Toplife users.
Marquee brands that have already joined Toplife include La Perla, Emporio Armani, Rimowa (LVMH), B&O Play and Trussardi. More brands will be joining the platform, including ones that will be launching their first ever online stores in China, JD suggested.
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