Along with China’s exponential consumption upgrade, local e-commerce giants are racing to the luxury sector. Online retailer JD today announced the launch of its first-ever online marketplace for luxury products called Toplife.

The platform allows brands to sell directly to consumers through an end-to-end luxury e-commerce ecosystem that incorporates online stores, premium customer service and delivery, marketing and branding expertise, and specialized warehousing and inventory. JD Luxury Express, the white-glove delivery service that currently operates in major cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Chengdu, will be made available to a section of Toplife users.

Marquee brands that have already joined Toplife include La Perla, Emporio Armani, Rimowa (LVMH), B&O Play and Trussardi. More brands will be joining the platform, including ones that will be launching their first ever online stores in China, JD suggested.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.