Didi Chuxing, the world’s arguably most dominant ride-hailing player, just went through the largest reshuffle for its biggest business group, the Express Mobility Group. The group sees the addition of ten new business units including carpooling, a platform for drivers, and a platform for customers.
Founded in February this year, the Express Mobility Group was the ride-hailing giant’s first attempt to integrate its three core businesses—Didi Taxi, Didi Express, and Uber China. Concurrently, the Chinese O2O titan Meituan added a car-hailing function to its all-encompassing app that lets one get everything from food delivery to flight tickets. The organizational integration, some insiders observe, might have been instrumental in Didi Chuxing’s fightback against Meituan.
“In the past the units fight the battle on its own. For instance, the express folks don’t want to lose customers to the premium folks. An integration means each person is carrying out everyone’s KPI,” a Didi Chuxing employee told Caijing (in Chinese).
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