Analyse Asia: #AskGaryVee & Vayner Media in Asia with Gary Vaynerchuk

Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Gary Vaynerchuk is here to discuss his companies: Vayner X and Vayner Media and his insightful perspectives on entrepreneurship and family business. We dived deep into his understanding of social media from the US to Asia and how it has evolved, his life principles in bridging strategy & execution with a customer-centric driven approach. Last but not least, we hear his first impressions on Asia.

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Here are the interesting show notes and links to the discussion (with time-stamps included):

• Gary Vaynerchuk (@garyvee, Facebook, LinkedIn, blog, Instagram), Chairman of VaynerX and CEO of Vayner Media(Facebook, Twitter), Host of #AskGaryVee show  [0:38]
  • Can you briefly introduce yourself to my audience who may not be familiar with what you have done in the US? [1:16]
  • Gary’s use of key opinion leaders (a term used in China) and understanding of the Asia market from China to Indonesia. [4:13]
  • You have been a well-known social media influencer with a podcast, with 4 NY Timesbestsellerr books “Crush It”, “#AskGaryVee”, “Jab Jab, Jab, Right Hook” and “The Thank you Economy” and your own podcast as well. Can you share how you think about social media and What are your favorite social media tools? [6:06]
  • I have enjoyed your books “Crush It” & “#Ask GaryVee” and since you are here, I want to ask a few things:
    • In #AskGaryVee, you talk about the clouds and the dirt as a metaphor to look at high level principles & day to day battle. Can you describe your commandments such as “Bring value to the customer” and “Always play the long game of life time value” and how they guide you in how you think? [8:04]
    • There’s a lot of startups out there dreaming about becoming unicorns and you are an investor to unicorns (Twitter, Facebook), but I understand you have a different perspective to business, can you share some of your philosophies particularly in the concept of being sustainable focusing on top line revenue and optimising for profit? [11:40]
    • Suppose today you can tell your twenty year old self something, what will be the advice you should give him? [14:46]
    • Since we are in Asia that most businesses are mostly driven by family and I understand you also work in your family business too, can you talk about that experience and how do you navigate the dynamics in working with family? [15:56]
• Vayner Media [19:31]
  • What inspired you to start Vayner Media and what is the mission and vision of the company? [19:40]
  • Understand that major brands such as Budweiser, Unilever and Toyota are your customers. Specifically in US and Asia, who are your customers? [21:23]
  • What are the business problems the company are trying to solve for the customers? [22:27]
  • You have just launched a pair of sneakers known as GaryVee 001 & 002 K-Swiss sneakers, what is that about? [23:12]
• Since you are in Singapore and Hong Kong (recently for RISE conference), what are your first impressions in Asia? [24:48]
• Closing
  • Can you recommend something that has profound influence to your life in the form of a book, podcast or any other forms of media such as a movie?
    • GaryVee’s recommendation: His audience and it’s an interesting recommendation. [26:24]
  • How can my audience find you? [28:56]

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