Editor’s note: This was contributed by Elliott Zaagman a trainer, coach, and change management consultant who specializes in aiding Chinese companies as they globalize. He is ezaagman on WeChat. Disclosure: In addition to writing about China’s tech scene, the author of this piece is a corporate trainer and executive coach. One of the many companies he has worked with is Zhihu, the subject of this piece.

Zhihu, the Chinese Q&A-based site often referred to as China’s version of Quora, is setting its sights on disrupting how companies recruit talent.

The Beijing-based knowledge-sharing platform already has evolved from its Q&A roots. Over the past two years, it has become a leader in China’s burgeoning paid knowledge-sharing industry. Its “Zhihu Live” service, launched in May of 2016, allows users to participate in paid Q&A sessions with experts in professional and academic fields. For its contributors, it has enabled a “Column Reward” feature, which allows readers to voluntarily “tip” their favorite experts a small amount of money to show their support. In September 2016, “Zhihu Read” was launched, a publishing initiative which allows Zhihu to be involved in the distribution, purchase, reading, and discussion of published works, creating online communities for books, their authors, and their readers.

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