This is just a small part of our coverage of the world’s largest consumption orgy that is Singles Day. Stay tuned the rest of the week as we prepare for the extravaganza at 11:59 pm, November 10.

It’s that time of the year again. Chinese hand-choppers, online shopping addicts who promise to chop off a hand if they continue to buy things they don’t need, are stuck even tighter to their smartphone, fishing for their favorite goods day and night until their shopping carts are full. People talk about the tricks in getting the most coupons form online retailers. Everyone is lurching around, waiting for the clock to strike zero o’clock on November 11 so that they can throw money at their screens.

The past decade has witnessed the most vigorous development of e-commerce in China and Singles’ Day is no doubt a phenomenon that crowns the milestones of each year. While we are approaching the 9th anniversary of the extravaganza, it’s time to look into the past, present and future of Singles’ Day.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.