On this year’s Singles’ day, Alibaba’s total GMV exceeded RMB 168.2 billion (more than $25.3 billion), and a whopping 812 million delivery orders were made, with 90% of the GMV coming from mobile. During the 24 hours, 1.48 billion payment transactions were processed, with a 41% YoY growth.

“On November 11, 167 merchants surpassed RMB 100 million in sales, 17 merchants surpassed RMB 500 million in sales, and 6 merchants surpassed RMB 1 billion in sales,” Daniel Zhang, CEO of Alibaba Group remarked.

While this year’s sale day smashed last year’s records, now the new goal for Alibaba is globalization. This year’s sales event showed clearly how Alibaba’s shopping festival is gradually converging China and the rest of the world. Alibaba reported that 225 countries and regions with completed transactions.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com