While China’s insatiable consumers are still recovering from their hangover on Singles Day—the country’s equivalent of Black Friday and now the world’s largest shopping spree—Amazon China is bringing the real Black Friday to the country as Thanksgiving falls on Thursday this week.

Many Chinese shoppers may not be aware, but the American e-commerce giant has been running its Chinese version of Black Friday since 2014. The 72-hour campaign comes in less than two weeks after Singles Day and aims to capture China’s increasing appetite for imported products. With discounts on oversea brands aside, Amazon Prime members are eligible for unlimited domestic and international free shipping.

This year will mark Amazon China’s largest Black Friday by the number of products on sale, the company claims. On Amazon China’s curated list of “must-buy” items are some of the favorites among China’s rising middle-class, such as UGG’s classic cuff tall boots, Sam Edelman’s over-the-knee boots, Bose’s noise-canceling headphones, and Phillips’s electric toothbrush.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.