Amazon has invested $20 million of funding in Shanghai-based online food vendor Yummy77. It is the first time for the U.S. e-commerce giant to invest in a Chinese company after entering Chinese market for ten years. Amazon disclosed that it will hold a minority stake in Yummy77, which will continue its independent operation after the funding.

The fund is expected to help Yummy77 to enrich product categories and expand operation networks beyond Shanghai.

Launched in Feb 2013, Yummy77 is focused on fresh and gourmet foods, such as seasonal fruit, fresh seafood, eggs, meat, dairy products, etc., taping the growing demand among urban residents for high-quality imported foods and swift delivery. The company’s sales reportedly exceeded 100 million yuan (around $16 million) in December last year and its registered users reportedly surpassed 1 million as of Feb. this year.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.