Jia Ke excuses himself from the afternoon tea break with colleagues and gestures me to a glass-enclosed office: “So, what are we talking about today? The pan-entertainment industry?”

The 34-year-old investor is the founding partner of Creation Venture Partners, a three-year-old Chinese venture firm focused on investing in the so-called “pan-entertainment” industry, a term coined by Cheng Wu, chief executive of Tencent’s filmmaking arm, back in 2011. The concept refers to multi-level products developed from intellectual property, such as games, anime, drama, films, and fiction. By its three-year anniversary in September, 70% of Creation Venture’s portfolio companies have completed follow-on investments, 35% have raised two rounds of funding, and 15% have raised three rounds.

Jia grabs the cartoon cushion from his desk and sits in a chair across from me.

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Rita Liao

Telling the uncommon China stories through tech. I can be reached at ritacyliao [at] gmail [dot] com.