Online video is booming in China. The number of users reached 565 million or 75.2% of the total online population, according to the China Netcasting Services Association (CNSA). The online broadcasting body just released an annual report on the online audiovisual environment in China which was presented at the 5th China Online Audio-visual Conference which kicked off on Wednesday in Chengdu.

The report has identified five key trends in China’s online audio-visual sphere: the quality of audiovisual content is becoming better, mobile penetration for video consumption is increasing, more users are paying for content, and online videos are becoming a crucial part of the online entertainment ecosystem.

CNSA deputy secretary-general Zhou Jie has pointed out that the status of traditional media is declining. According to the survey data, more than 40% is users no longer have contact with traditional media. The mobile trend is especially notable—95% of users said they use mobile phones to watch online video programs.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.