Chinese e-commerce behemoth JD officially released the “Paipai second-hand (拍拍二手)” brand, Chinese media 36kr is reporting. As the second-hand e-commerce market is growing bigger and seeing its arch-rival Alibaba’s second-hand e-commerce Xianyu is doing well in the sector, JD is making a move into the burgeoning but risky market.

Paipai has built-in automatic valuation system to help sellers set the price of second-hand goods. Then JD logistics will pick-up the product from the seller based in Beijing, Shanghai, Guangzhou and 125 other cities in China before 15:00 on the same day and go through the goods identification process.

Personal idle item trading market has enlarged these years, as transaction processes and product evaluation systems have become more mature and Chinese users’ consumption patterns have changed. According to Quest Mobile’s report, as of the end of 2017, the number of Chinese users trading second-hand products was close to 40 million. Zhuanzhuan (转转) and Xianyu accounted for more than 90% of the market.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com