January 9th was WeChat mini program system’s first birthday. Throughout its first year, some startups picked it up and developed their own mini programs. There is now an ecosystem of mini programs. The advantage the small, light programs have is that WeChat users don’t need to download anything, they just start the mini app from within WeChat, saving time and memory space on the phone.

At the WeChat Open Class PRO held in Guangzhou on January 15, WeChat announced that they now have 980 million monthly active users. But the big question is, as WeChat is now becoming a platform for companies to start their business based on the WeChat ecosystem, how effective are WeChat mini programs for user acquisition and monetization? How can content entrepreneurs running WeChat public accounts monetize their user base?

Let’s review WeChat mini programs’ key numbers from 2017.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com