When it comes to tech and entrepreneurship, China has been brimming with ideas during the last decade. Now it’s time to bring these ideas out into the world and according to China Connect founder and organizer Laure de Carayon, Paris is the right place.

China Connect Paris is a two-day conference starting on March 7th, 2018 which aims to help European firms understand the China market by gathering influential internet players and marketers from Greater China and Asia-Pacific. The theme of this year’s event is China, The New World’s Inspiration—a nod to the idea that the worldwide digital order has begun to shift towards Asia.

“There is a huge and deep need for education,” de Carayon told TechNode. European firms have been the Chinese and Asian-Pacific region for quite a while but the market has been accelerating and growing with local businesses becoming more influential. According to her, companies will have to grant more decision-making power to local offices. However, the market is too strategic to let go of control without a thorough understanding.

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Masha Borak

Masha Borak is a technology reporter based in Beijing. Write to her at masha.borak [at] technode.com. Pitches with the word "disruptive" will be ignored. Read a good book - learn some more adjectives.