What can Europe learn from China? China Connect brings Chinese tech and social leaders to Paris
When it comes to tech and entrepreneurship, China has been brimming with ideas during the last decade. Now it’s time to bring these ideas out into the …
Tag: Robin8
The New China Cultural Revolution: How micro-influencers can deliver better ROI than big KOLs
Editor's note: This was contributed by Miranda Tan CEO and founder of Robin8 , China's leading influencer marketplace powered by big data and AI. Robin…
Three Things Brands Need To Know About KOLs: ParkLU
In China, key opinion leaders or KOLs are often seen as a silver bullet for brands that want to successfully advertise or run marketing campaigns on Ch…
Do WeChat Users Prefer Articles About Trump Or Clinton? This App Can Answer That.
With over 750 million monthly active users, WeChat is indispensable for any company that's serious about growing its presence in China. However, while …
WeChat Users Have An Obsession With Technology
WeChat public accounts, China's most influential social media channel for enterprises, are overwhelmingly dominated by tech, a study by social marketin…
Navigating China’s Social Marketing Jungle
Marketing in China's digital environment is wrought with cultural, linguistic and regulatory challenges. Several companies are cropping up to tackle th…