Editor’s note: This was contributed by Ashley Galina Dudarenok, an entrepreneur, professional speaker, and vlogger. She is the founder of several startups, including social media agency Alarice and resources platform ChoZan. She runs the world’s largest vlog about the China market, consumers and social media on her YouTube channel Ashley Talks. Her latest bestseller, Unlocking the World’s Largest E-Market: A Guide to Selling on Chinese Social Media, is available on Amazon. 

At Alibaba’s 2016 Computing Conference, Jack Ma focused his speech on five areas that are being transformed by technology. The list included new finance, new manufacturing, new technology and new energy with new retail at the center.

Alibaba wants to use data and technology to transform retail, including offline retail, which accounts for 82% of the total.

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Ashley Dudarenok

Ashley Galina Dudarenok is the founder of Alarice and a renowned China marketing expert. She is also the LinkedIn Top Voice in Marketing in 2019, Asia-Pacific's Top 25 Innovator, 3-time Amazon bestselling...