WeShop (our translation; 微选 in Chinese), a mobile marketplace embedded in WeChat powered by mini programs, has been put out for public beta starting on Thursday. Formed jointly by JD.com and fashion online retailer Meili, WeShop has reportedly attracted over 50,000 merchants and local businesses (in Chinese) to set up stores on the platform with the domain weshop.com.

JD.com, the leading Chinese online retailer, had been added onto WeChat in 2014 as the “Shopping” channel under the Discover tab, and now the new venture powered by mini programs is leveraging JD’s current position on WeChat, helping merchants to reach a broader customer base. Users can easily get access to WeShop by entering the “Shopping” channel and tapping the “Weixuan (微选)” button in the Chinese version of the app.

Although WeShop hasn’t made available the direct purchase and shopping features, shoppers can directly communicate with the merchants by tapping on the chat button on the bottom of the merchant page, or even add the merchants as friends on WeChat.

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Timmy Shen

Timmy Shen is a technology reporter based in Beijing. He's passionate about photography, education, food and all things tech. Send tips and feedback to timmyshen@technode.com or follow him on twitter at...