WeChat’s micro store business Weishang (微商) is challenging Alibaba’s Taobao for e-commerce domination in China. It seems that the service is going through the very same problems that Taobao has experienced previously. Product quality, marketing spam, and after-sales services are three top concerns for Weishang, a report from the Beijing Customer Association shows.

As a feature of WeChat, Weishang allows users to sell goods and services to their contacts, advertising them through the app’s status update function, Moment. In addition to the WeChat, a giant traffic source that claims over 1 billion monthly active users, the business is shifting to more diversified means for obtaining traffic, such as live streaming and short videos.

Despite the growth, Weishang is haunted by some of the long-term headaches in China’s e-commerce market. The report shows that around 54% of local reporting concerning Weishang in 2017 was related to product quality problems. Of them, customer complaints on unbranded and dateless products by a nameless factory is the most severe one.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.