Updated 11:44 am 21 March 2018: The post has been updated to correct a factual mistake. JD is partnering with commercial chain store Better Life rather not BBK the electronic device maker. They both have the same Chinese name in 步步高.

JD is expanding its presence in the O2O field through a new partnership with Better Life, the commercial chain company that’s principally engaged in wholesale and retail business.

JD’s new cooperation deal means that users will be able to purchase directly from Better Life’s offline stores via JD Daojia, the O2O arm of JD. Items ordered on JD Daojia will be dispatched directly from Better Life’s 200+ brick-and-mortar stores scattered in cities like Changsha, Nanjing, Chengdu, and Chongqing. In addition, the partnership will extend to warehouse, membership system and promotion activities. The first batch of partnership stores will be launched in April.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.