Jinri Toutiao, one of China’s largest news aggregation platform, has issued a statement in response to CCTV’s “fake ads” accusation, according to local media reports (in Chinese).

Earlier in this month, CCTV received multiple complaints from its audience concerning ad fraud activities on Toutiao, and that the platform’s policing on ad fraud is specifically loose in second and third-tier cities. CCTV claimed that the fake ads on Toutiao use the “二跳” method (ertiao roughly translated to second-click) to avoid the platform’s supervision. Ertiao ads generally refer to those that lead users to a different ad on the second click. Oftentimes, these ads advertise products that are usually not allowed on sites like Toutiao.

In a company statement, Toutiao apologized for allowing fake ads to run on their site and that they have removed them right away. The company said that they have permanently blacklisted the accounts associated with the fake ads and have discharged employees who colluded with ad agencies to put up those ads.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.