Kuaishou and Douyin may currently be among the frontrunners in China’s short video streaming industry, but new entrant apps from Tencent and Baidu are hoping to challenge their dominance.

Earlier this month, news broke that Tencent was spending RMB 3 billion ($478 million) in subsidies to lure influencers to an upgraded version of its short video streaming app, Weishi (微视). And a few days ago, local news media reported that Baidu Tieba, a large online community platform owned by Baidu, would be investing most of its budget into building up its short-video ecosystem, including supporting Nani, a Baidu-owned app launched last December.

China’s short-form video is one of the country’s fastest-growing markets. According to iiMediaResearch, China’s short video users passed 240 million in 2017 and is estimated to reach 353 million this year. The popularity of short videos and the development of monetization channels also helped boost market revenues to a staggering RMB 5.73 billion ($913 million) last year.

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Pang-Chieh Ho

Pang-Chieh Ho is currently an editor at Digg and a columnist for SupChina. She previously worked at China Film Insider as a newsletter editor and her work has appeared on Screen Comment and VCinema.