WeChat mini programs are getting traction in China

Editor’s note: A version of this post first appeared on WalktheChat. WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

We put together data from several mini-program reports showing impressive growth:

• Time spent on WeChat mini programs daily went from 1.6 minutes per day to 9.8 minutes per day in a year
• 87% of WeChat mini programs users spend more than 200 RMB per month through them
• Majority of WeChat mini program users are now female users