WalktheChat · TechNode

WalktheChat

WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Visit them at walkthechat.com

Author: WalktheChat

Xiaohongshu is fostering e-commerce via word of mouth

Have you heard of Fan Bingbing, that famous Chinese actress known in Hollywood as Blink in X-Men? Which shampoo does she use to tame her mane? How does supermodel Angelababy maintain her fluffy bang? And, just as important, how does Dee Hsu (that hilarious Taiwanese TV host is more commonly known as Xiao S or Little S) achieve the look ... Read More The post Xiaohongshu (Little Red Book) is fostering e-commerce via word of mouth appeared first on WalktheChat .

Zhihu: China’s Largest Q&A Platform is a Content Marketer’s Dream

“If you have a question, search on Zhihu,” they say. This may best summarize the biggest knowledge sharing platform in China, whose 7-year-old database boasts over 100 million answers. Bottomline, being a Q&A website, the ability to provide useful and trustworthy answers means everything. To a knowledge-seeking crowd, Zhihu is a goldmine for useful and high-quality content, where “worthless” answers ... Read More The post Zhihu: China’s Largest Q&A Platform is a Content Marketer’s Dream appeared first on WalktheChat .

6 examples of successful Douyin marketing campaigns

Where did the last hour go? You notice you are scrolling through a feed again, with no memory of opening the app. A cute puppy on Douyin grabbed your attention, bringing a burst of happiness so brief it’s addictive. Conveniently you swiped up to a bottomless feed of 15-second videos, from people (often attractive young females) eating/making food, doing passionate ... Read More The post 6 Examples of Successful Douyin Marketing Campaigns appeared first on WalktheChat .

Tencent’s impressive financial growth leaves room for uncertainty

Tencent released it’s Q1 2018 financial earning ending on 31 March 2018. Here are some highlights: 65% rise in net income to RMB 23.97 billion, and 48% rise in revenues to RMB 73.53 billion, both powered by games, ads, and cloud service WeChat MAU grow 10.9% YoY to 1.04 billion Gaming remains the engine of the company, RMB 21.7 billion ... Read More The post Tencent’s impressive financial growth leaves room for uncertainty appeared first on WalktheChat .

WeChat Impact Report 2018 shows impressive social impact

The WeChat Impact Report 2018 is out! Among the highlights: WeChat-driven information consumption reached RMB 209. 7 billion WeChat accounted for 34% of the total data traffic of users WeChat drove RMB 333.9 billion traditional consumption, covering travel, food, shopping, tourism, etc. WeChat contributed the employment of 20.3 million persons in 2017 , more than twice the 2014 figure The ... Read More The post WeChat Impact Report 2018 shows impressive social impact appeared first on WalktheChat .

The Top 5 WeChat mini games – A simple guide to building the best games on WeChat

Here are the top 5 WeChat Mini Games that are played by the most friends on my WeChat.We analyze these games and summarize how you can build the most popular games on WeChat. According to WeChat’s data, by April 27 (22 days after the release of WeChat Mini Games) the number of games available had already reached 300. The biggest ... Read More The post The Top 5 WeChat Mini Games – a simple guide to building the best games on WeChat appeared first on WalktheChat .

Study of 151 Chinese unicorns shows Beijing #1 city for startups

A unicorn is a privately held startup company valued at over $1 billion. Although the term was coined in order to express the rarity of such companies, they are getting more common, especially in China. Let’s study unicorns in one of their most common habitats. Some of the highlights: Most of Chinese unicorns are located in Beijing (66 out of ... Read More The post Study of 151 Chinese Unicorns shows Beijing #1 City for Startups appeared first on WalktheChat .