At the 2018 WeChat Open Class PRO event back in January, Allen Zhang, president of WeChat, teased the mobile version of Official Account.
“WeChat is designed as a mobile-first product, but the operating platform of Official Account is highly reliant on PC. Moving from what we have on PC platform to the app or creating a whole different mobile experience, we were torn between the two options. But luckily, we are finishing the app now and it will be released very soon,” said Zhang.
The new app lets Official Account managers edit and publish posts on their smartphones. Users can also check and reply to private messages, manage subscribers and accounts, and access account analytics
WeChat Official Account, launched five years ago in 2013, has been a popular channel for marketers, media, enterprises, and organizations to promote content and build up brands at a low cost (not to mention having access to WeChat’s one billion active users!)
Official Account has been seeing continued growth over the years. According to WeChat Data Report, the Official Account monthly active users reached 3.5 million in 2017—a 14% increase from 2016—and garnered over 797 million monthly active followers.