Event: East-West communication in the attention economy

1 min read

We’re proud to announce TechNode English’s first small-scale event of 2018. On May 24th—in partnership with Hotel Jen Beijing’s Prototype Co-Working Lounge—we’ll be welcoming three great local entrepreneurs to share their stories and insights into cross-cultural and cross-border communication.

Communication inside a culture is hard enough, communicating across cultures with a clear and consistent message is even harder. For you and your business to succeed, it’s a skill you’ll need to master.

To register, you can scan the QR code below or go here.

About the speakers

Jim Fields

CEO, Relay

The Upside Down

3 Stories About Effective Cross-Border Branded Communications

Chinese brands often struggle when it comes to communicating their messages to consumers overseas. In this talk – by Jim Fields, CEO of Relay Video – learn more about three stories of Chinese brands that managed to get things right when it comes to international communications.

Thomas Klein

Co-founder, Creative Union

5 top social marketing trends for 2018 in China

While the unique Chinese digital landscape continues to evolve at breakneck speed, it has become more and more difficult for brands to stay up to date with the latest digital marketing trends in China. Thomas Klein, co-founder at Creative Union, will review the top 5 digital marketing insights for 2018 for brands who wish to make the most of the Chinese digital ecosystem.

Elliott Zaagman

Leadership development coach for Chinese tech founders, writer on corporate culture and tech, and co-founder at Goldenspan Consulting

How Chinese tech leaders build their personal brands abroad

In China, tech brands are closely associated with the names, faces, and personalities of their founders. But what happens when they use that approach to brand-building abroad? In this talk by tech, culture, and leadership enthusiast Elliott Zaagman, he’ll look at what works, what doesn’t, and what are the opportunities Chinese tech leaders should be leveraging in our current media age.

To keep up to date with our events, visit our Events page.