Marketing, social media, and personal branding in China: Lessons from local entrepreneurs

On 24 May, TechNode hosted the first 2018 panel event “East and West Communication in the Attention Economy” at Hotel Jen Beijing’s Prototype Co-Working Lounge.

Guest speakers shared their views on how Chinese companies and tech founders effectively establish and expand influence abroad. The event also looked at what players entering the Chinese market should keep in mind to stay ahead in marketing and communication.

Watch: East and West Communication in the Attention Economy

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