After the Facebook–Cambridge Analytica data scandal, centralized social media platforms have been in the hot seat with intensifying public scrutiny on how personal data is being managed and used. This not only paved way for the GDPR privacy regulations that came into force recently but also gave rise to what is called blockchain social networking.

An increasing number of social media platforms are being built on decentralized infrastructure and ONO is one of them. The Chinese startup is now building the first blockchain-based decentralized social network in the country. With the mission to give data and content ownership back into the hands of users, ONO is taking an active part in this redefined social media ecosystem.

“We don’t have the rights to sell user data and our users have the rights to determine what they want to do with their data,” CEO and founder Xu Ke told TechNode. Prior to launching ONO, Xu headed the team that created Cryptodogs (创世狗; the Chinese iteration of the popular blockchain game CryptoKitties) and was hailed as “the first person in blockchain social networking” by Chinese media (in Chinese).

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.