Tencent to cooperate with Walmart on retail business

Tencent just accelerated its pace in the retail business.

China’s tech giant Tencent announced strategic cooperation with Walmart China on digital and smart retail. The cooperation will help the worlds’ largest brick-and-mortar retailer to expand digitally in China and expand the penetration of Tencent’s services such as mobile payments and mini programs.

According to Tencent’s press release, the cooperation will focus on improving customer experiences, precision marketing, payment services and the efficiency of internal and external communications through WeChat Enterprise. It also aims to build a stronger membership system for Walmart high-end store Sam’s Club.

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