Tencent got everyone talking on Tuesday when it opened the 腾讯旗舰店 (Tencent Flagship Store) on the Alibaba owned Tmall (in Chinese). However, in less than 24 hours, the flagship store was found unavailable on the Tmall site. The flagship store’s only product—Tencent’s new Tingting smart speaker—was also made unavailable. In response, Tmall claimed that it is the shop owner’s decision, not Tmall’s, to launch or remove the products, according to local media reports (in Chinese).

At the time of publishing, the Tencent flagship store was still not available, and showing an error message: “The shop you are looking for either does not exist or there has been an issue with the status of the shop.” Moments before it disappeared from Tmall, the flagship store had garnered more than 3600 followers.

Tencent’s move to open a new flagship store on Tmall coincides with the timing of China’s mid-year 618 shopping festival, which was created by Tmall’s biggest rival—JD.com. The 618 sale promotion and discount offers are usually widely campaigned across Chinese e-commerce sites throughout the month of June.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.