WeChat has launched a new shopping function that lets people shop on JD.com with just a few taps. Now simply by entering consumer product related keywords into the search box at the top of the WeChat homepage or the search function in the “Discover” tab, top search results popping up are product pages JD.com.

We tried entering different keywords like “mobile phone,” “shoes,” and “napkins,” and the results all linked to JD.com shopping site. Through WeChat shopping entry point, users can win “random cashback on purchases.” Under each product results, there is a disclaimer that reads “JD.com Genuine Product Guarantee.”

The shopping function, however, works on clear and unambiguous keywords and but not queries or more complex phrases. According to a PingWest report, the shopping results didn’t appear when entering the query “which one is better, Mentholatum or NIVEA?” or the keywords “book on artificial intelligence.”

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.