What happened: After being taken down from China’s Android stores yesterday, Bilibili announced earlier this morning that it will strengthen its internal content supervision by doubling its content examination staff and building a new supervision center in Wuhan. The decisions are to respond to tightening state regulation and government’s criticism on Bilibili’s allowing the circulation of improper content.
Why it’s important: State regulation is becoming an increasing challenge for content, social networking, and the general culture and entertainment industry. Apart from sexual and violent content, culturally sensitive topics (i.e. love affairs values and political topics) are also on the watch-list. To survive and profit in the domestic market where top-down regulation is inevitable, content platforms should pay close attention to policy lines, and meanwhile, diversify their portfolios.