NetEase Blog (网易博客), the giant’s blog site and service, announced last night (August 20, 2018) that they will suspend all services and operations starting from November 30, 2018, our sister site is reporting (in Chinese).

According to an official statement (in Chinese), starting from midnight August 21, NetEase Blog has closed all user-end download channels, new blogger registrations, and VIP top-up services. The Blog also says users can no longer upload content or comment on existing ones. On November 30, the whole site, including all servers, will be shut-down.

But the end of NetEase Blog is not the end of NetEase’s personal content sharing business. The company encourages bloggers to transfer the content to Lofter, a light blog brand launched in late August 2011 under NetEase. Lofter allows users to share personal text and visual content with a stylish user interface (UI), closer community management, and better sharing settings for mobile devices.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com