Advertisements for English courses are a common sight in China’s subway stations. From TutorABC endorsed by Chinese NBA superstar Yao Ming to market leader VIPKID, English language tutoring in the online K12 (kindergarten through twelfth grade) the market is still hot. But there is another rising trend in the field: Chinese language learning. “Big Chinese (大语文),” which focuses on comprehensive Chinese language training for both liberal arts teaching and domestic exams, is quickly attracting attention and investment.

While the rising demand for Big Chinese is clear, bringing these courses abroad has not yet convinced investors.

In 2017, China’s Ministry of Education released new policies that increased the priority of the Chinese language in the national curriculum and examination lists. Because of this, more parents will be purchasing face-to-face and online training to push their kids to learn the skills for practical examination purposes – not just pure passion for language.

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Runhua Zhao

Runhua Zhao is a technology reporter based in Beijing. Connect with her via email: runhuazhao@technode.com