Briefing: Bullet Messenger plans to spend RMB 1 billion in the next 6 months

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罗永浩:子弹短信增长明显放缓 6个月烧10亿拉新 – Sina Tech

What happened: Smartisan CEO Luo Yonghao took to Weibo to announce Bullet Messenger’s bold plans. Luo said the messaging app now has over 7 million active users, noting growth has significantly slowed since its launch. Bullet Messenger’s next step is to focus on stability, recruitment and user acquisition. Luo said the app will roll out a new user acquisition plan in two weeks. The company expects to spend around RMB 1 billion in the next 6 months to add 100 million users to its network.

Why it’s important: Smartisan’s Bullet Messenger soared to the top of the app store charts since its launch in August. The app amassed millions of users in just a few short days and has been largely compared with China’s most popular messaging app WeChat. Bullet Messenger’s popularity made headlines, but it also sparked controversies over the spread of vulgar content and the app’s lack of security.