Tencent’s short video app Weishi has become the most popular free app in the Apple App Store after the social media and gaming giant quietly allowed some of its WeChat users to directly share and post videos from the app on WeChat starting September 15. Videos from Douyin and other popular platforms remain blocked.

Tencent told local media that not all Weishi videos can play on WeChat, only that are verified by Weishi.

Access in Wechat is located at the “Create a new post” section of WeChat Moments. Tapping on the Weishi ad users to exit WeChat and open the app. If the app hasn’t been downloaded, users will be redirected to the download page in the App Store. However, the button is tagged as “promotional”. Tencent told local media that the promotion of Weishi is only for a limited time, and will be taken down when the time period ends, although there was no specific time span mentioned on how long the promotion will be.

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Jiefei Liu

Jiefei Liu is a Beijing based tech reporter. She focuses on the union of tech and content creation and loves agriculture. You can write to her at Jiefei@technode.com