Low-end e-commerce platform Pinduoduo enters high-end grocery delivery

Chinese social e-commerce platform Pinduoduo has injected an undisclosed amount of funding into high-end groceries platform Chongma Linli Group (虫妈邻里团), local media Ebrun reports (in Chinese).

The lesser-known Chongma Linli Group was established in 2012 by three community neighbors in Shanghai. The founders who are from affluent families set up their social commerce model in 2014 after selling fruit alongside their newly-purchased top-gear Tesla. The move increased community members’ trust in their products and attracted around 30 members per day to join their enterprise WeChat group.

Pinduoduo’s investment in Chongma Linli might be a signal of Pinduoduo’s next moves will be in premium products even though the company is commonly known for lower-end and even knock-off goods.

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