Briefing: Weibo reported to acquire live streaming platform Yizhibo

1 min read

一下科技直播业务被微博收购 团队整体加入已在办手续 – Jiemian

What happened: Weibo, China’s Twitter-like platform, is reported to acquire its live streaming partner Yizhibo. The latter received a new round of financing injected by Weibo’s acquisition fund on September 27.  Teams from Weibo and Yizhibo will formally start working together in October after the National Day Holiday. The acquisition process is expected to be completed by the end of 2018.

Why it’s important: Prior to the deal, started in 2016, Yizhibo and Weibo established a collaborative partnership for content creation as well as circulation. Weibo also participated in the latest RMB 500 million funding Yizhobo received. Weaker than market leaders such as Huya and Douyu regarding market power, Yizhibo’s formally being part of Weibo would create a stronger social-interaction based business model to further leverage Weibo’s huge traffic and massive social influence.