Luckin Coffee has released an official statement regarding the recent cases of social media accounts using the company’s brand name without permission to attract investors and franchisees.

“It has come to our notice that there has been a number of accounts on Weibo, WeChat, and other social media platforms registered under the name “瑞幸咖啡加盟” (translation: Luckin Coffee franchise) feigning to be a distributor of Luckin Coffee franchise in order to attract franchisees and investors, among other illegal activities,” the company said in the press release.

The company said both “Luckin Coffee” and “瑞幸咖啡” are registered trademarks and that it has pursued legal action against those who used the names illegally.  The company stressed that it operates 100% under the direct sales model and has not accepted franchising of any form. The coffee startup assured that it will continue to do what it can to thwart such illegal behaviors.

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Nicole Jao

Nicole Jao is a reporter based in Beijing. She’s passionate about emerging trends, news, and stories of human interest within the world of technology. Connect with her on Twitter or via email: nicole.jao.iting@gmail.com.