Eagle-eyed users of Douyin (known as TikTok abroad) have spotted a new addition to the app following the latest iOS update. Starting October 24, the app has an option, under settings, to access “mini programs.”
The function currently only allows access to “mini programs you’ve used,” which for all users currently total… zero. But the feature indicates that the hot live-streaming app will soon enter the mini-program fray alongside the likes of BAT and fellow Bytedance product Toutiao.
Tencent’s WeChat, of course, was the first to launch mini programs – limited-function apps of under 10 MB – into its own ecosystem in early 2017. Since then, competitors Alibaba and Baidu have sunk considerable resources into developing mini-programs, while just last month content aggregator Toutiao announced that it was testing out its own system.
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