This Singles’ Day, China’s JD is hoping to make its mark in The Land of Smiles.

Also known as Double 11, the shopping festival originally popularized in China by Alibaba, is the world’s biggest in terms of sales. For JD’s joint venture in Thailand, this year’s shopping holiday is an opportunity to establish itself in Southeast Asia’s second-largest economy.

The Chinese e-commerce company has a 50:50 partnership with Central Group, Thailand’s largest retail conglomerate. That group is controlled by the powerful Chirathivat family, one of the wealthiest and most influential in the country.

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Elliott Zaagman

Elliott Zaagman is a contributor to TechNode. He is also a corporate trainer, executive coach, and writer who splits his time between Bangkok and Beijing. He focuses on Chinese companies and how they relate...