Chinese tech giant Tencent has launched “哈皮” or Hapi (which means happy in English), a clone of ByteDance’s popular joke app Pipixia, in an attempt to win attention from the country’s grassroots users. The app allows users to upload and share a collection of short videos, photos, jokes, and memes.

Apps featuring funny short videos are hugely popular among Chinese netizens. Hapi targets directly at the massive group, but such joke apps may be subject to stricter scrutiny from the country’s cyberspace regulators. ByteDance’s joke app Pipixia, which was launched in August this year, looks suspiciously like Neihan Duanzi, the company’s previous joke app that was shut down permanently for vulgar contents in April. The Chinese government has been making big moves to clean up some of China’s most popular sites and apps.

Built by the team behind Tencent’s QQ browser, Hapi is the latest addition to Tencent’s efforts to explore the booming short video market. The tech giant now has over ten video apps targeting at different user groups, including Weishi, Shanka, DOV, MOKA.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.