Despite not being available in Chinese, social networking avatar app Zepeto has made it to the mainland.

Baidu searches for “Zepeto” have grown rapidly over the last week, from just under 4,000 on November 28 to more 150,000 hits on Tuesday (November 4). On Weibo, the hashtag #玩zepeto停不下来# (“can’t stop playing Zepeto”) has been read a hundred million times. Weibo hashtag #zepeto打不开# (“can’t open Zepeto”) has been trending too, with close to 72 million readers.

According to a post on an official Zepeto Weibo account, at least some technical difficulties can be traced to the recent boom in popularity of the app. An influx of new people to the platform has caused servers to stutter, leaving would-be users staring at startup screens.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.