Short video app Kuaishou doubles down on domestic e-commerce

Chinese short video app Kuaishou has upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants in the hope of commercializing its 150 million daily active users.

The company’s new plan gives priority to the development of “Made in China” goods, agricultural e-commerce, public welfare, entertainment, craftsmen, and skill training.

“Users can buy daily necessities and electronic products elsewhere,” Bai Jiale, Kuaishou’s head of operations, said in a statement. “Kuaishou is the best place for some unique products, such as gourmet [food] hidden in mountains and seas and cultural handcrafted products.”

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