Chinese short video app Kuaishou has upgraded its e-commerce services, giving preference to domestically produced goods and partnering with Chinese e-commerce giants in the hope of commercializing its 150 million daily active users.
The company’s new plan gives priority to the development of “Made in China” goods, agricultural e-commerce, public welfare, entertainment, craftsmen, and skill training.
“Users can buy daily necessities and electronic products elsewhere,” Bai Jiale, Kuaishou’s head of operations, said in a statement. “Kuaishou is the best place for some unique products, such as gourmet [food] hidden in mountains and seas and cultural handcrafted products.”
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.