Video streaming site Bilibili is trying to sell more Japanese anime-style skirts to its young viewers. The company today announced a partnership with Alibaba’s online marketplace Taobao, seeking to monopolize on content-driven e-commerce.

The platforms will connect content creators and users in a virtual bazaar, with Bilibili creatives registering for Taobao accounts while promoting merchandise through interactive content. The focus will be on products and services related to lifestyle, fashion, as well as anime, comics, and games (ACG) movies and novels.

The deal also seeks to find new ways to commercialize popular shows created by Bilibili users as well as titles the company owns.

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Jill Shen

Jill Shen is Shanghai-based technology reporter. She covers Chinese mobility, autonomous vehicles, and electric cars. Connect with her via e-mail: jill.shen@technode.com or Twitter: @yushan_shen