China’s “super app” WeChat has undergone its most significant overhaul in four years, making further moves into the short video market.
The most conspicuous change in the new version is the addition of a new video feature called “Time Capsule.” Similar to Instagram Stories, it allows users to post videos of up to 15-seconds to an individual users’ feed instead of WeChat Moments, the app’s equivalent of Facebook’s News Feed. The video will self-destruct 24 hours after its publication.
After uploading either from existing newly recorded videos, users will be able to add descriptions, emojis, music, and locations. It will recommend background music based on the video content. After shooting a video containing buildings, TechNode found that the app suggested a song with the lyrics: “Go up, so high on the sixth floor.”
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