E-commerce and social networking platform Little Red Book, also known as Xiaohongshu, has taken a step towards encouraging partnerships between company brands and key opinion leaders (KOLs).

The app recently opened a platform for verified brands and KOLs to search for and find each other, 36kr reports (in Chinese). The platform also incorporates multi-channel networks (MCNs), which contact influential content creators on behalf of brands in order to increase popularity across multiple platforms.

Companies and MCNs can now find influencers by searching content tags and view statistics such as a content creators’ fan count, number of likes, average hits over the past 30 days, and average number of comments per post.

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Bailey Hu

Bailey Hu is based in China’s hardware capital, Shenzhen. Her interests include local maker culture, grassroots innovation and how tech shapes society, as well as vice versa.