Editor’s note: A version of this post first appeared on WalktheChat’s website. WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland.

Have you heard of Fan Bingbing, that famous Chinese actress known in Hollywood as Blink in X-Men? Which shampoo does she use to tame her mane? How does supermodel Angelababy maintain her fluffy bangs? And, just as important, how does Dee Hsu (that hilarious Taiwanese TV host more commonly known as Xiao S or Little S) achieve the look of a V-shaped face? You must have seen Chinese actor Hu Ge on those Emporio Armani billboards around town, looking all styled up and retouched. But do you know which espresso bar he frequents for his morning cup of joe?

There is one handy place you can find the answers to all the questions above, the Xiaohongshu (小红书aka Little Red Book or RED). Xiaohongshu is also the number 1 cross-border e-commerce app in China.

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WalktheChat

WalktheChat specializes in helping foreign organizations access the Chinese market through WeChat, the largest social network on the mainland. Visit them at walkthechat.com